TRAVEL
Florida Launches New Foodie Campaign
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VISIT FLORIDA and Emergent Media have launched Florida’s Table, which promotes the state’s diverse culinary scene by showcasing multiple restaurants across Southeast Florida. Each episode features a local chef or restaurateur who is a reflection of the place where they live and work. Each profile culminates in the presentation of the establishment’s distinctly Floridian signature dish.
“We are thrilled to let people know about the incredible culinary scene that we have in Florida,” said Staci Mellman, Chief Marketing Officer, VISIT FLORIDA. “And who better to tell that story than the restaurateurs themselves? The team at Emergent Media really understands authentic storytelling for lifestyle travel content. Florida’sTable is our first culinary-focused program with Emergent Media and we love this content. Travelers already love Florida’s beautiful beaches, iconic theme parks, and hidden outdoor gems, with the launch of this effort they will discover yet another wonderful thing about Florida.”
Distribution will be through several social media platforms, including Web, Instagram, Facebook, and TikTok.
“At Emergent, we pride ourselves on telling authentic and relatable stories and delivering on our clients objectives,” said Jennifer Klawin, chief business officer and head of brand partnerships at Emergent Media. “We are thrilled to be partnering with VISIT FLORIDA to launch Florida’s Table and inspire our travel audience to explore the state’s diverse, locally crafted culinary offerings.”
On the menu for the premiere series will be Louis Grayson of Ramen Lab Eatery in Boca Raton; Daniel Salgado of Toro Latin Kitchen + Tequila Library in Dania Beach; Rick Mace of Tropical Smokehouse in West Palm Beach; Robert Moehling of Robert Is Here in Homestead; and Kim Kelly of Hurricane Alley in Boynton Beach.
