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Chipotle is Opening a New Restaurant Concept



Source: Farmesa via Instagram

Chipotle is opening a new restaurant concept focusing on fresh ingredients and bowl customization.

According to Food Network, Farmesa – a partnership between Chipotle and Kitchen United Mix- opened its first location in Santa Monica, California.

Curated by James Beard Award winner and Food Network veteran chef Nate Appleman, who serves as the new restaurant’s director of culinary innovation and previously headed menu innovations at Chipotle, Farmesa’s menu will be an eclectic mix of bowls featuring a protein, green, or grain; two sides; any of five sauces and an optional topping. The bowls will be priced between $11.95 and $16.95, Food Network reports.

The new restaurant concept is currently offering a limited menu before an official broader roll-out in March. Eventually, the full Farmesa menu will include delicious offerings such as Everything Spice-Crusted Ora King Salmon, Classic Santa Maria-style Grilled Tri-Tip Steak, Golden Beets, and Sprouted Cauliflower.

“One of our strategic objectives is to create or invest in emerging culinary spaces and restaurant concepts that fit within Chipotle’s food with integrity mission and make fresh food daily,” Brian Niccol, chairman, and CEO of Chipotle, said in a statement reported by Food Network.