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MSC Named Official Cruise Line of the New York Knicks



Source: MSC Cruises

Madison Square Gardens has announced a multi-year marketing partnership with MSC Cruises, naming the company the official New York Knicks cruise line.

According to a press release, the Knicks and MSC Cruises will work together on a sustainability initiative that will provide a donation to an Ocean Conservation Cause for every three-pointer made by the Knicks this season.
“MSC Cruises is one of the world’s top-rated contemporary cruise lines with a long history of putting their customers first, a value that MSG Sports lives by every day, making them a fantastic addition to our illustrious group of marketing partners,” said David Hopkinson, president and COO, Madison Square Garden Sports Corp.

“This partnership will also make MSC Cruises our first-ever global rights marketing partner. MSC Cruises will be involved within the Knicks organization across digital channels and fan activations and will provide once-in-a-lifetime experiences for our incredible Jr. Knicks program.”

“Our partnership with MSG and the New York Knicks is symbolic of our overall commitment to New York City with the upcoming launch of year-round cruises from the Brooklyn Cruise Terminal onboard MSC Meraviglia,” Rubén A. Rodríguez, president of MSC Cruises USA, said in a press release.