NBC’s TODAY is a famous morning show broadcast live from Rockefeller Center in New York City. No visit to the Big Apple is complete without checking it out, and if you would like to be a part of the live audience for the Today show, here’s what you need to know:
Plan ahead: NBC’s TODAY show attracts many tourists and locals. Therefore, planning and arriving early is our number one tip to secure a spot in the audience. The show is broadcast from Monday to Friday, from 7:00 AM to 11:00 AM, but the outdoor audience segment pretty much wrap up by 9 a.m. However, arriving at Rockefeller Plaza by 6:00 AM is advisable to increase your chances of getting a good spot.
Dress appropriately: TODAY is broadcasted live, and the audience is often visible on camera. Therefore, it’s essential to dress appropriately for the occasion. It’s recommended to wear comfortable shoes and dress in layers as the weather can be unpredictable. Avoid wearing logos or messages, as this may not be allowed on camera.
Know the rules: To ensure a smooth and enjoyable experience, knowing the rules of being in the audience is essential. Some rules include not bringing large bags, backpacks, or luggage, not bringing food or drinks, and not using cell phones during the broadcast. And if you’re one of the lucky ones selected to participate in any audience participation segments, you may be asked to sign a release form.
Be prepared for security checks: Rockefeller Plaza is a high-security area, and all visitors must pass security checks. Be prepared to pass through metal detectors and have your bags inspected by security personnel.
Check the schedule: The TODAY show often features celebrity guests, live performances, and special segments, so be sure to check the schedule ahead of time!
Special Occasion Alert: If you’re celebrating a special occasion or milestone, you can fill out a form on the TODAY show’s website – and who knows, you may get picked to share your story!