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Gwyneth Paltrow is taking her lifestyle brand to the high seas, announcing she is partnering with Celebrity Cruises for a “Goop at Sea” wellness cruise.
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Our first wellness-on-water experience is coming soon. Set sail with us and @celebritycruises on #CelebrityApex. Expect to meet our roster of trailblazing healers, take part in transformative sessions across mind, body, and soul, and hear intimate conversation with GP & Elise—plus plenty of surprises. Link in bio for more details and info on tickets #goopatsea
Paltrow announced the news on Instagram, revealing the 11- night cruise will take place on Celebrity’s soon-to-debut Apex ship.
Departing from Barcelona, Spain on August 26th, the cruise will traverse through Spain, France and the Italian Riviera before returning to port on September 6th.
A promo video for the cruise shows passengers engaging in a variety of wellness experiences, including yoga, healthy eating and facials.
According to Fox News, the Goop cruise is not for those on a limited budget. Accommodations are listed as $2,139 for the Inside room, $2,849 for the Veranda room, $2,949 for the Concierge Class room, $3,299 for the AquaClass room, and $4,199 for Suites. Additionally, tickets for the Goop Experience, which will take place during portions of the cruise, are currently selling for $750, Fox reports.
“We’ve had massive success with In Goop Health, our wellness summit that translates Goop’s content into a tangible, high-touch experience. This partnership with Celebrity Cruises allows us to bring Goop to new audiences and to meet readers where they are,” Paltrow said in a statement. “Goop’s brand DNA is based in curiosity, and curiosity is an essential component of travel. With Goop at Sea, we’ll be invoking that adventurous spirit with a series of transformative experiences led by a few of our most-trusted wellness practitioners and healers.”