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Hilton Announces Launch of New Brand, Spark by Hilton


Source: Hilton

There’s a new premium economy lodging brand coming to the Hilton family!

Hilton has announced the launch of Spark by Hilton, the newest edition to its portfolio of world-class brands, to create a new premium economy lodging option to meet the needs of even more guests and owners seeking value, quality, and consistency.


“Hilton has pioneered the hospitality industry as we know it today, and we continue to grow our portfolio as our guests’ and owners’ needs evolve,” said Chris Nassetta, president and CEO, Hilton. “The debut of Spark by Hilton builds on that legacy of developing world-class brands as we work to serve any guest, for any trip occasion, anywhere in the world.”

Spark by Hilton will offer simple, inspired design with splashes of color and cheer that bring the outdoors in. Each hotel will provide a welcoming sense of arrival with colorful exterior statement walls and energizing artwork. The public space will feature multi-functional seating from communal tables to rocking chairs, offering plenty of options for guests to enjoy breakfast, socialize or work throughout the day.

Guest rooms will be comfortable and relaxing so travelers can unwind and recharge for whatever comes next. The simple, streamlined furniture will focus on practical amenities, including an open closet, in-room refrigerator, multi-purpose work surface, and bright bathroom.

Spark by Hilton will help add value to the guest experience by offering a simple, complimentary breakfast featuring premium coffee, juice, and a signature bagel bar with spreads, so guests can fuel up before hitting the road. The brand will also offer a 24-hour retail market for on-the-go travelers.

Spark by Hilton guests will enjoy the benefits of Hilton Honors, Hilton’s award-winning guest loyalty program for the company’s portfolio of more than 7,000 hotels worldwide. Members who book directly with Hilton have instant benefits, including a flexible payment slider that allows members to choose nearly any combination of points and money to book a stay, exclusive member discounts, free standard Wi-Fi, and the Hilton Honors mobile app.

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