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Apple Replacing Pepsi as the Super Bowl Halftime Show Sponsor



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It’s farewell to Pepsi and hello to Apple as the 2023 Super Bowl Halftime Show sponsor.

According to CNN, the multi-year partnership was announced on Friday, with the NFL revealing, “we couldn’t think of a more appropriate partner.”
Although the financial terms of the new partnership were not disclosed, NFL Sports reports it’s a five-year deal worth roughly $50 million per year.

Even though Pepsi has been the show’s sponsor for the past decade, the soft drink isn’t leaving the NFL for good. According to CNN, Pepsi still remains the NFL’s official soft drink after a ten-year deal was stuck last year.