Source: MonkeyLectric
They are called MonkeyLectric Bicycles and feature light-up images along the wheels when riding through the streets that can easily be seen.
With a wide variety of 20 different light-up images and an array of colors to choose from, this lighting mechanism allows each customer to pick what image best fits his or her personality for that day.
Source: MonkeyLectric
The company claims their light-up devices, which are battery powered, are the most durable on the market, perfect for all types of weather conditions. The devices run for about $40 available through major retails like REI.
Source: MonkeyLectric