Kilburn Live has revealed a partnership with @Mattel for a new immersive attraction – World Of Barbie. Created alongside the toy company, the interactive exhibition will allow fans the opportunity to step directly into @Barbie's world.https://t.co/LQWsPU9UGN pic.twitter.com/xKoikxMIyA— License Global (@licensemag) May 4, 2022
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A new attraction hitting U.S cities this summer will allow visitors the chance to unleash their inner Barbie.
According to Travel+Leisure, the ‘World of Barbie’ attraction will feature Barbie’s iconic Malibu Dreamhouse, Barbie’s pink camper van, and other interactive experiences that will bring Barbie’s Dream Life to life!
“Barbie is as relevant today as she was when she was first introduced to the world 63 years ago, if not more,” Kilburn CEO Mark Manuel said in a statement reported by Travel+Leisure. “I watched my daughter live and play in her world, I believe it helped shape her sharp and lively imagination, just like it has for millions of other children growing up. So there were a lot of reasons we needed to get this right.”
Guests will be able to step into Barbie’s world and interact with a range of fun Barbie immersive attractions.
“With this exquisitely designed attraction we were intentional about delivering an exciting experience that would leave younger fans with the sense that they could do anything or be anything,” Julie Freeland, the senior director of location-based entertainment at Mattel, said in a statement provided to Travel+Leisure. “And, for those who grew up with Barbie, we wanted to spark a little bit of nostalgia, give these fans a chance to step back, re-invent themselves, if only for an afternoon, and spend a day in the Dream Life!”